Marketing Analyst
Mountain View, California, United States. San Francisco, California, United States Full-Time Marketing and Communications 3515
Marketing Analyst
- 3515
- On Site
- Mountain View, California, United States
- San Francisco, California, United States
- Marketing and Communications
- Full-Time
- Mid Career
Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our lifecycle marketing team builds thoughtful marketing strategies to deliver messages that matter to our audiences, communicated through email, push notifications and in-app surfaces. We have the unique opportunity to create engaging campaigns across the user lifecycle and run in-depth analyses that result in actionable insights. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
You will be based in or around the Bay area, and report into one of our Product Marketing Managers.
You will:
- Own the strategy and execution of lifecycle marketing campaigns across the funnel. This involves development of new campaigns and optimizing campaigns to drive engagement and retention.
- Define audience targeting strategies by leveraging data from various sources, exploring rider behavior patterns, and providing recommendations for campaign strategies.
- Develop A/B and multivariate testing plans to optimize marketing initiatives. This includes defining clear hypotheses, identifying key metrics for evaluation and ensuring proper tracking is in place.
- Monitor the performance of ongoing marketing campaigns and promotions across various channels. Providing updates and recommendations for adjustments to maximize results.
- Responsible for tracking and measuring the overall impact of growth marketing efforts on key business objectives. This involves developing comprehensive measurement frameworks, attributing impact across different initiatives, and providing a holistic view of marketing effectiveness.
You have:
- 7+ years in a lifecycle marketing role with experience in owning cross-channel campaigns from ideation to measurement.
- Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels.
- Strong proficiency in SQL for data extraction, manipulation, and complex analysis.
- Hands-on experience with one or more marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud) for campaign setup and execution.
- Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio) to create insightful reports and dashboards that will inform future strategies.
We prefer:
- Experience at another ride hailing or marketplace company.
- Experience with launching promotions and measuring longer term impact of a promotional portfolio.
#LI-Hybrid
This is a hybrid remote/in-office role.
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
We appreciate your interest in Waymo. Waymo is an equal employment opportunity employer, committed to maintaining a supportive and inclusive workplace for all employees. Waymo does not discriminate against, and prohibits harassment of, any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, genetic information or any other basis protected by applicable law. Waymo will also consider for employment qualified applicants with criminal records in accordance with applicable law. Waymo is committed to ensuring equal opportunity for qualified individuals with disabilities. If you are an individual with a disability and require an accommodation to participate in the application or interview process, please let the recruiting team know or email waymo-candidatesupport@google.com. (This email address is intended to be used only for requesting accommodations as part of the application process. Other inquiries will not receive a response.)
Job Alerts
Sign up to receive tailored job alerts delivered straight to your inbox!
Thank you
Related Job Openings
Community & Public Affairs Specialist
Mid Career 3312 Los Angeles California United States Los Angeles, California Marketing and Communications Public Affairs (6D6) Full-Time L4Data Scientist
Mid Career 3399 Mountain View. San Francisco California United States Mountain View, California. San Francisco, California Software Engineering Data Science (7ZZ) Full-Time L4Administrative Business Partner
Mid Career 3445 Mountain View California United States Mountain View, California Administrative Support Executive (69W) Full-Time L4L5Product Manager, Evaluation
Mid Career 3513 Mountain View. San Francisco California United States Mountain View, California. San Francisco, California Product Product (78L) Full-Time L5Some of our Benefits
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
To ensure thorough consideration of each application, candidates may submit up to 5 job applications within a 60-day period. We encourage you to carefully review job descriptions and apply to positions that best match your skills. Applications beyond this limit will not be considered.
Thank you
