Brand and Digital Marketing Lead
Mountain View, California, United States. San Francisco, California, United States Full-Time Marketing and Communications 3389
Brand and Digital Marketing Lead
- 3389
- On Site
- Mountain View, California, United States
- San Francisco, California, United States
- Marketing and Communications
- Full-Time
- Advanced Career
Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this hybrid role, you will report into our Head of Marketing.
You will:
- Drive an insights-driven content strategy that helps Waymo unlock rapid brand growth
- Write compelling narratives about our brand and technology for different audiences (technical and non-technical)
- Oversee and directly manage all digital communications including Waymo websites and newsletters
- Monitor and report on the performance of brand programs to senior executives and XFN collaborators, providing recommendations for continuous improvement
- Oversee cohesive brand activation plans across social media, brand advertising, and integrations into culture and entertainment
- Provide mentorship to brand marketing and social media leads, setting the team's goals and strategic vision
You have:
- 14+ years' experience in content strategy, brand-building, and social media marketing
- Bachelor's degree or equivalent (MBA preferred)
- Experience building marketing plans for global or high-growth stage brands
- Applied use of consumer insights, marketing analytics and measurement models
- Experience motivating and influencing others at all levels of an organization, both directly and across teams
- Passionate individual contributor who will lead important workstreams while also mentoring and inspiring the broader team
We prefer:
- Visionary, with experience building scalable workstreams and processes from scratch
- Masterful at crafting compelling narratives
- Expertise in the technology category
- Experience at both client companies and at marketing agencies
- Success stories partnering with creative teams to bring brand strategies to life
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
We appreciate your interest in Waymo. Waymo is an equal employment opportunity employer, committed to maintaining a supportive and inclusive workplace for all employees. Waymo does not discriminate against, and prohibits harassment of, any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, genetic information or any other basis protected by applicable law. Waymo will also consider for employment qualified applicants with criminal records in accordance with applicable law. Waymo is committed to ensuring equal opportunity for qualified individuals with disabilities. If you are an individual with a disability and require an accommodation to participate in the application or interview process, please let the recruiting team know or email waymo-candidatesupport@google.com. (This email address is intended to be used only for requesting accommodations as part of the application process. Other inquiries will not receive a response.)
Job Alerts
Sign up to receive tailored job alerts delivered straight to your inbox!
Thank you
Related Job Openings
There are currently no jobs matching this criteria
Some of our Benefits
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
To ensure thorough consideration of each application, candidates may submit up to 5 job applications within a 60-day period. We encourage you to carefully review job descriptions and apply to positions that best match your skills. Applications beyond this limit will not be considered.
Thank you
