Digital Media Manager
Mountain View, California, United States. San Francisco, California, United States. New York City, New York, United States Full-Time Marketing and Communications 5272
Digital Media Manager
- 5272
- On Site
- Mountain View, California
- San Francisco, California
- New York City, New York
- Marketing and Communications
- Full-Time
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this hybrid role, you will report to a Digital Media Lead.
You will:
- Scale Paid Acquisition & Biddable Buying: Own and execute programmatic buying across DSPs (DV360, The Trade Desk, Amazon DSP), Google Ads (Search, PMax, YouTube, Display) and Apple Ads to drive performance growth.
- Collaborate on Multi-Channel Brand & Agency Campaigns: Collaborate closely with Brand Marketing teams and external Agency Partners to plan, launch, and execute integrated multi-channel campaigns across CTV, Display, Digital Audio, and Video.
- Build the Discipline 0-to-1 & Scale Internationally: Build out the in-house programmatic buying discipline from 0 to 1, establishing core operating processes as we grow our in-house media team to support our expanding business footprint and global international expansion.
- Scale AI & Operational Automation: Deploy AI bidding strategies, automated trading rules, and intelligent workflows to eliminate tedious manual setup steps, optimize DCO creative variations, and scale real-time campaign performance.
- Partner on Incrementality & Advanced Measurement: Partner closely with Marketing Analytics and Data Science teams to design, execute, and evaluate incrementality experiments (geo-tests, holdout studies, conversion lift) and ensure clean media data feeds into enterprise Media Mix Models (MMM).
- Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic Guaranteed (PG) deals, and early beta access.
You have:
- 10+ Years Experience & Hands-On Executor Mentality: Senior media buying and Ad Ops expertise, operating as an active builder who handles campaign setup, trafficking, bid tuning, and daily optimizations.
- 0-to-1 Agility in Fast-Paced Environments: Proven success building programmatic strategies from scratch in high-velocity, ambiguous settings with an active, non-"set it and forget it" operating style.
- Mastery of Enterprise DSPs, Google Ads & Ad Ops: Deep strategic and tactical command of DV360, Amazon DSP, The Trade Desk, Google Ads, and full CM360/Ad Ops QA standards.
- MarTech & Mobile Privacy Command (MMP / SKAN / ATT): Hands-on experience with MMPs (Kochava, AppsFlyer, Adjust, Singular), Apple ATT, SKAdNetwork, cookie compliance, and server-side tagging.
- Proven PMP & SSP Deal Negotiation: Established track record in setting up, managing, and negotiating Preferred Deals, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) inventory with various publishers and SSPs.
- Cross-Functional Analytics Partnership: Track record of collaborating with dedicated Marketing Analytics and Data Science teams to define measurement requirements and act on incrementality test insights.
We prefer:
- Omnichannel & Emerging Tech (CTV, Audio, DOOH & LLMs): Experience scaling media across CTV, Digital Audio, DOOH, emerging AI/LLM ad channels (ChatGPT, Perplexity, Gemini), and App Marketplaces (ASA, Google Play).
- AI & Agentic Automation Workflows: Skill in deploying AI agents and automated workflows to eliminate repetitive operational tasks and streamline campaign alerting and reporting.
- Ride-Hailing & App Acquisition Expertise: Proven track record driving rapid user acquisition, app re-engagement, and hyper-local demand growth in ride-hailing, utility, or retail apps.
- Data Engineering & Analytics Collaboration: Technical literacy to partner with Data Engineering and Marketing Analytics to guide data pipeline and tool development without writing code directly.
Travel Requirements:
- ~10% for team off-sites
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
We appreciate your interest in Waymo. Waymo is proud to be an equal opportunity employer, committed to creating a culture of belonging and maintaining a supportive workplace for all employees. We welcome applicants of all backgrounds, and employment decisions are based on a candidate’s qualifications, experience, and alignment with job requirements and business needs. Waymo does not discriminate against, and prohibits harassment of, any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, family status, pregnancy, genetic information or any other basis protected by applicable law. Waymo will also consider for employment qualified applicants with criminal records in accordance with applicable law. Waymo is committed to making sure our hiring process is accessible for all candidates. If you need assistance applying for a role or participating in the interview process due to a disability, please let the recruiting team know or email waymo-candidatesupport@google.com. (This email address is intended to be used only for requesting accommodations as part of the application process. Other inquiries will not receive a response.)
Related Job Openings
There are currently no jobs matching this criteria
Some of our Benefits
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
