Digital Media Lead
Mountain View, California, United States Full-Time Marketing and Communications 3751
Digital Media Lead
- 3751
- On Site
- Mountain View, California, United States
- Marketing and Communications
- Full-Time
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this hybrid role, you will report to our Group Product and Growth Marketing Lead.
You will:
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Develop and execute integrated digital media strategies that unify brand and growth into a cohesive full-funnel approach.
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Lead multi-channel campaigns across paid social, search, programmatic, and emerging platforms from strategy through continuous testing and optimization.
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Partner with Brand, Product Marketing, Comms, Public Affairs, Policy, and media agencies to align storytelling and execution.
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Manage, mentor, and grow a team of channel managers while fostering innovation and excellence.
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Define and optimize full-funnel KPIs, connecting brand engagement, reach, acquisition, retention, and lifetime value to business impact.
You have:
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15+ years in digital marketing leading teams and integrated campaigns, with a proven record of unifying brand and performance into full-funnel strategies.
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Deep expertise in paid social, search, programmatic, and emerging digital platforms across mobile and web, with a track record of optimizing channels for both performance and brand equity.
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Strong analytical skills with the ability to define, measure, and connect digital KPIs to business impact.
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Proven cross-functional collaboration with brand, comms, analytics, and product/UX teams.
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Track record of scaling teams, fostering innovation, and setting high standards for digital execution.
We prefer:
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Experience at another ride hailing or marketplace company.
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Strong executive communication skills with ability to influence senior stakeholders and external partners.
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Familiarity with global or multi-market campaign execution.
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Ability to flex between long-term strategy development and short-term execution.
Travel Requirements: Occasional travel for offsite meetings.
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
We appreciate your interest in Waymo. Waymo is proud to be an equal opportunity employer, committed to creating a culture of belonging and maintaining a supportive workplace for all employees. We welcome applicants of all backgrounds, and employment decisions are based on a candidate’s qualifications, experience, and alignment with job requirements and business needs. Waymo does not discriminate against, and prohibits harassment of, any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, family status, pregnancy, genetic information or any other basis protected by applicable law. Waymo will also consider for employment qualified applicants with criminal records in accordance with applicable law. Waymo is committed to making sure our hiring process is accessible for all candidates. If you need assistance applying for a role or participating in the interview process due to a disability, please let the recruiting team know or email waymo-candidatesupport@google.com. (This email address is intended to be used only for requesting accommodations as part of the application process. Other inquiries will not receive a response.)
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Some of our Benefits
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
Health and wellness
Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
Financial wellness
Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
Flexibility and time off
Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
Supporting families
When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
Community and personal development
At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
Cool perks
Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.
To ensure thorough consideration of each application, candidates may submit up to 5 job applications within a 60-day period. We encourage you to carefully review job descriptions and apply to positions that best match your skills. Applications beyond this limit will not be considered.
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