On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base. 

In this remote role, you will report to our Brand Marketing & Operations Lead.

You will:

• Guide the trajectory of the Waymo brand for new market launches outside the U.S., ensuring a unified global masterbrand identity is established concurrent with tonal and storytelling nuances specific to each market

• Build go-to-market brand and content launch strategy, framing our tech, product, and experience in a bespoke way that meets local industry, consumer, and community needs

• Manage, consolidate, and prioritize market launch requirements in close collaboration with UXR, Policy, Legal, Regulatory, Operations, Marketing, Public Affairs, and PR

• Identify marketing vendors needed to deliver localized expertise; contract, train, and onboard those agencies

• Work closely with Marketing, Public Affairs, and PR counterparts to align international marketing needs with existing practices such as social media monitoring, lifecycle management, web presence, and media buying

• Build best-in-class brand launch process and carry that knowledge through to subsequent countries 

You have:

• 10+ years of experience in brand marketing, brand strategy, creative strategy, and/or product marketing

• Experience building new brands or business lines with international significance, preferably in-house for a major technology or consumer brand

• Proven success onboarding, training, and leading marketing, advertising, and social media agencies

• Strong project management skills with the ability to create end-to-end marketing strategies and processes from scratch

• Creative visionary with proven sensibility and strong portfolio of impactful marketing case studies

• Great judgement, and can work independently with minimal supervision

We prefer:

• Familiarity with autonomous driving technology

• Thrives in fast-paced, startup-like environment

• Fluency in multiple languages (i.e. English, Japanese, Spanish, German) 

Travel required approximately 25% of the time, primarily to EMEA and Japan